Senior UX/UI Designer & Project Manager

Core Competencies

Experience

• Spearheaded UX/UI strategies for high-profile clients like Neutrogena® Skin360™ and Tamr Cloud, driving 20% user engagement growth, 15% faster time-to-market, and 18% conversion rate uplift through iterative feedback loops, A/B testing, and design thinking methodologies in SaaS and consumer-facing products.
• Orchestrated cross-functional teams of 10+ engineers and designers in full product lifecycle management, delivering strategic guidance on user journey mapping and seamless handoffs that reduced development rework by 25% and accelerated project delivery by 20%.
• Directed the documentation of visual and textual branding standards, creating custom design guidelines that maintained consistency across 15+ client projects, elevated project quality, and decreased branding revisions by 40%.
• Formulated enterprise-level design systems with pattern libraries and branding standards, ensuring consistency for 20+ product portfolios, slashing design interaction time by over 15% and reducing cross-team alignments by 30%.
• Led end-to-end management of 15+ projects from UX wireframing and site mapping to visual design, CMS integration, QA, and post-launch maintenance, completing all under budget while cultivating repeat client relationships that boosted revenue up to 30%.
• Presented data-backed design concepts to executive stakeholders, securing alignment on KPIs such as user retention and conversion rates, resulting in 95% approval rates and 20% average improvement in targeted metrics through inclusive design for global audiences.
• Guided Agile collaborations to prototype and design high-impact solutions using Figma and Webflow, mentoring junior team members and enhancing accessibility and cross-device performance for web and mobile apps, achieving 30% higher compliance scores and 25% faster prototype cycles.

• Overhauled user interfaces for key clients, resulting in a 25% increase in usability scores through targeted redesigns and user-centered improvements.
• Delivered responsive, WCAG-compliant designs under aggressive deadlines using Sketch and InVision, ensuring accessibility and cross-device performance.

• Maintained 95% data accuracy in high-volume processing for 500+ daily records, developing attention to detail and problem solving skills essential for pixel-perfect UI design and error-free user experiences.
• Conducted data audits and resolves issues collaboratively, honing analytical abilities applied to user behavior analysis and A/B testing in UX projects.

• Conducted data audits and resolves issues collaboratively, honing analytical abilities applied to user behavior analysis and A/B testing in UX projects.

Education

• Intensive training program mastering UX and UI processes and methodologies, including user research, personas, usability testing, design thinking, information architecture, and visual design.
• Executed real-world projects using InVision, UXPin, and Sketch to deliver wireframes, interactive prototypes, and polished visual designs.

• Leveraged sociological principles for empathetic user research and applied Spanish proficiency to craft inclusive, multilingual experiences for diverse global audiences.