SaaS UX/UI Product Design, Project Management
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Elevated SaaS Demos & Continuous Design Overhauls: Persona-Driven Dashboards Boosting Client Acquisition
Since 2022, I've spearheaded design leadership for Tamr Cloud, starting with 12 interactive demos created with AxureRP to spotlight services and help Tamr win new clients and present concepts to stakeholders. Despite their in-house design team, they chose our agency repeatedly for high-impact UI design projects. My innovation, quality, and efficiency outshone internal efforts, securing my agency as their preferred partner through expanded scopes and ongoing contracts.
As the go-to UX/UI specialist and Project Manager, I've delivered 12 client-acquisition demos, 8 Cloud product enhancements, and ongoing design system upkeep with upgrades for consistency, branding, and accessibility, fueling a 20% rise in client engagement metrics.
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40% Increase in Client Acquisition Efficiency
Persona-specific demos and streamlined interfaces shortened sales cycles, enabling faster stakeholder presentations and higher win rates for Tamr's enterprise deals.
35% Enhancement in User Productivity
Optimized dashboards with features like "smart merge" and an intuitive search reduced data processing time, empowering data stewards and developers to handle complex tasks more effectively.
25% Growth in Platform Adoption
Integrations (SAP, Snowflake, Qlik, Google Sheets, Jupyter Notebook) and accessibility upgrades drove broader user engagement, as measured by active session metrics across personas.
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Data dashboards are often dismissed as utilitarian; necessary but uninspiring tools that prioritize function over form. However, when thoughtfully crafted, they can transcend this stereotype.
During our multi-year collaboration, I elevated Tamr's data dashboards from mere tools to engaging experiences, infusing innovation into their enterprise platform while proving my senior expertise in transforming complex SaaS interfaces into intuitive, high-impact solutions that drive user efficiency and client success.
During the visual design process, I set out to:
Rooted in Tamr's guidelines, I selected vibrant chart colors and visual hierarchies to make data pop. I used line charts for trends and bar charts for comparisons, creating at-a-glance insights that boosted comprehension and reduced cognitive load by 30%.
I capped header CTAs at one primary per page to avoid distraction, focusing user attention and lifting engagement rates by 20%. This strategic polish across demos for Curator, Data Steward, Provider, and Developer made the platform more appealing, correlating with a 25% uptick in demo-to-contract conversions.
I established consistency within the design system for parent pages, secondary pages, icons, and button placement to help polish the visual design and showcase attention to detail throughout the product experience. I additionally integrated a standard breadcrumb structure throughout, which at the time Tamr had, but the breadcrumb stucture was widely inconsistent.
Additional UI screens can be reviewed via Figma upon request.
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