SaaS UX/UI Product Design, Project Management
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Elevated SaaS Demos & Continuous Design Overhauls: Persona-Driven Dashboards Boosting Client Acquisition
Since 2022, I've spearheaded design leadership for Tamr Cloud, starting with 12 interactive demos created with AxureRP to spotlight services and help Tamr win new clients and present concepts to stakeholders. Despite their in-house design team, they chose our agency repeatedly for high-impact UI design projects. My innovation, quality, and efficiency outshone internal efforts, securing my agency as their preferred partner through expanded scopes and ongoing contracts.
As the go-to UX/UI specialist and Project Manager, I've delivered 12 client-acquisition demos, Cloud product enhancements, and ongoing design system upkeep with upgrades for consistency, branding, and accessibility, fueling noticeably higher client engagement during demos.
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Increase in Client Acquisition Efficiency
Persona-driven interactive demos and streamlined interfaces helped Tamr shorten sales cycles and strengthen stakeholder presentations for enterprise deals.
Enhancement in User Productivity
Optimized dashboards with features like "smart merge" and an intuitive search reduced data processing time, empowering data stewards and developers to handle complex tasks more effectively.
25% Growth in Platform Adoption
Standardized design system components and native integrations with SAP, Snowflake, Qlik, and other tools improved consistency and scalability across the platform, as measured by active session metrics across personas.
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Data dashboards are often dismissed as utilitarian; necessary but uninspiring tools that prioritize function over form. However, when thoughtfully crafted, they can transcend this stereotype.
During our multi-year collaboration, I elevated Tamr's data dashboards from mere tools to engaging experiences, infusing innovation into their enterprise platform while transforming complex SaaS interfaces into intuitive, high-impact solutions that drive user efficiency and client success.
During the visual design process, I set out to:
Rooted in Tamr's guidelines, I selected vibrant chart colors and visual hierarchies to make data pop. I used line charts for trends and bar charts for comparisons, creating at-a-glance insights to help boost comprehension and reduce cognitive load.
I capped header CTAs at one primary per page to avoid distraction and focus the user's attention. This strategic polish across demos for Chief Data Officer, Curator, Data Developer, and Data Citizen made the platform more appealing, correlating with a 25% uptick in demo-to-contract conversions.
I established consistency within the design system for parent pages, secondary pages, icons, and button placement to help polish the visual design and showcase attention to detail throughout the product experience. I additionally integrated a standard breadcrumb structure throughout, which at the time Tamr had, but the breadcrumb structure was widely inconsistent.
Additional UI screens can be reviewed via Figma upon request. Metrics provided by client.
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